How to Build a High Converting Outreach Process with Mark Kosoglow
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Smashing your outreach and achieving a high conversion is the dream of every sales team on the planet. Thinking you can achieve this without a formal cadence process is ludicrous!
Joining us on this episode is Mark Kosoglow, VP of Sales at Outreach. Mark discuss how you can increase your conversion rates and take a step towards that dream…
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Smashing your outreach and achieving a high conversion is the dream of every sales team on the planet. Thinking you can achieve this without a formal cadence process is ludicrous!
Joining us on this episode is Mark Kosoglow, VP of Sales at Outreach. Mark discuss how you can increase your conversion rates and take a step towards that dream with a killer cadence process.
Places you can find Mark:
- https://www.linkedin.com/in/mkosoglow/
- https://www.outreach.io
- https://www.amazon.com/Sales-Engagement-Companies-Modernizing-Humanization/dp/1119584345
Timestamps:
[spp-timestamp time=”02:20″] – An intro to Mark and his journey in sales
[spp-timestamp time=”04:15″] – Key learnings Mark took away from his first job in sales
[spp-timestamp time=”07:45″] – The inspiration for Mark’s book
[spp-timestamp time=”10:10″] – Mark’s definition of sales cadence
[spp-timestamp time=”11:45″] – The number of outreach touches you need for a lead
[spp-timestamp time=”12:45″] – The first step before executing a cadence plan
[spp-timestamp time=”14:20″] – Mediums you should be using to engage with your prospect
[spp-timestamp time=”16:45″] – Cold calling is not dead?
[spp-timestamp time=”18:50″] – The best time to overcome an objection
[spp-timestamp time=”20:20″] – Luigi’s quick recap
[spp-timestamp time=”24:20″] – Aligning your content to customer personas
[spp-timestamp time=”26:25″] – Content you should put in your emails to get engagement
[27:35] – Shhh! The secret to getting people to show up to meetings
[spp-timestamp time=”31:55″] – One thing that Mark would do differently
[spp-timestamp time=”33:35″] – Biggest influence in Mark’s career
[spp-timestamp time=”34:40″] – Sales: A science or an art?
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
