How to Sell Podcast: Learn to Master B2B Sales and Lead Generation

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30 This week we welcome Bob Burg! Bob is a true legend when it comes to the personal and professional development industry. Alongside hosting the Go-Giver podcast, Bob wrote the amazing book ‘Endless Referrals’ and co-authored ‘The Go-Giver’. This week we explore the Go-Giver theory alongside the differences between authenticity and transparency... Make sure you have your notepads ready because this episode is full of information you can use to enhance your own selling ability. Where you can find Bob: https://thegogiver.com (https://thegogiver.com) burg.com [03:50] - Bob Burg's journey into selling [04:30] - Books that had a massive impact on Luigi and Bob [07:50] - Opening for Zig Ziglar [12:20] - Bob's belief in the truth of is selling [14:20] - The Go-Giver theory [19:20] - The importance of being authentic [23:20] - Authenticity vs transparency [28:20] - When leading with value goes wrong [30:55] - The times where Bob has been really challenged in business [34:10] - The biggest influence in Bob’s career This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30